3 Ways Converting Your Business to a Franchise Can Boost Lead Generation

As with any entrepreneurial feat, developing a successful independent contracting business comes with its fair share of challenges. Building clientele, partnering with vendors, and establishing a name for oneself in the home improvement space requires strategy. More importantly, it takes time and resources to truly develop a brand that’s built to last. Wondering whether or not converting your independent business … Read More

How Do I Know If a Remodeling Franchise is Right for Me?

Let’s face it – finding the right franchise opportunity for you is no small feat. In many ways, one could liken the experience to that of choosing a spouse – equal parts exciting, nerve-racking and a little overwhelming depending on your criteria. However, as long you commit wholeheartedly to the task and do your fair share of soul searching, you’re … Read More

Oh Leads, Where Art Thou?

Picture this: you’re all ready to go with your new business. The shiny new website is perfectly crafted, edited and ready for loads of traffic. Your social media pages are set-up, adorned with amazing images and ready to share until your clicking-finger falls off. You’ve assembled a crack team of professionals and your support staff is ready to help with … Read More

5 Reasons Kitchen and Bath Remodeling Is On Fire

74.4 million.  That’s a huge number, isn’t it? What does it represent? Well, it’s simply the estimated number of owner-occupied housing units in the United States as of the 2nd quarter of 2015.  That’s right, nearly 75 million.  And you know what? They get older and more dated each year.  Every one of them. So what does this mean? It … Read More

Social Media and Home Improvement Marketing

Let’s say you’re a stone and tile contractor.  You specialize in replacing residential countertops and backsplashes.  You’ve been successful with homes 20 to 40 years old and in a certain area of your city.  Furthermore, you typically deal with female homeowners and they tend to be in their 40s, 50s or 60s.  You also know, based on your years of … Read More