Virtual Reality and the Home Improvement Professional

As home improvement professionals, we’re committed to the art of the imagination. With each job we’re re-imagining the contours, function and potential for a space. However, despite all of our planning, the possibilities for technology to revolutionize our industry have yet to be exhausted. Today let’s talk about how home improvement professionals might one day use technology to take their businesses to the next level.

Today’s customer demands a highly optimized approach to their remodel, with the bare minimum being crews who show up on time and stay on schedule throughout the project and proactive communication throughout the engagement. Quite frankly, in the day of literally dozens of communication options, there is no such thing as being “offline” from a customer’s perspective. (Granted, this requires us to set up firm boundaries with customers…)

The concept of virtual reality has been on the rise – with advancements being made beyond the world of gaming and reaching into the business world, from marketing to training to design coordination. CRATE franchise owners may one day embrace this technology and apply it directly to their needs. With the development of applications like Home Design 3D for iPhone or virtual design technology such as the Virtual Room Designer available through Lowe’s, users can render virtual representations of room renovations. On-the-rise programs similar to these may be adjusted to fit the needs of home improvement professionals.

CRATE’s model is designed to provide customers with unique and positive kitchen remodeling experiences. With these advancements in technology, we could pay homage to old school construction using new-school tech in a way that revolutionizes the home improvement industry.

Here are just a few of our wildest dreams of what might be possible in the very near future:

  • Incorporating 3D visual displays during in-home consultations — accessible via mobile devices and linked to cloud technology — would allow our franchisees to fully immerse themselves in the assessment phase. Franchisees could engage with the intricacies of a site and expand their perspective when determining scope of work and visualizing a space’s potential.
  • While our business model is geared toward helping contractors provide more efficient services, CRATE puts a strong focus on optimizing the customer experience. Presenting “after” renderings using virtual reality can help customers fully engage with our style and aesthetic — allowing them to make strong design decisions and move one step closer toward the remodel they deserve.
  • Not only would the integration of virtual reality improve the accuracy of construction – it could contribute to industry-wide efficiency, as well. By using interactive technology, franchisees could make the necessary adjustments before construction physically begins. Home improvement professionals could see a shift in effectiveness in regards to time, productivity, and labor as a result.

Something powerful happens when a community of like-minded professionals comes together to change the contracting game. CRATE’s model thrives on that dynamic for the good of both our franchise owners and the territories they serve.

Interested in learning more about what it means to join CRATE’s extensive home improvement network? We’d love to talk with you about a CRATE Franchise in your location.  Click here to download our complete CRATE Information Guide, or click here to schedule a phone call with me at a time of your choosing.

Scott Monday is Co-founder + CEO of CRATE Franchise Systems, the franchisor of the kitchenCRATE & bathCRATE remodel products.  You can follow him on Linked-In or email him at scott[at]cratefranchisesystems[dot]com.